EuroFresh Farms Brings New Snacking Tomato and Label to PMA

10/14/2012

EuroFresh Farms, a year-round producer and marketer of greenhouse-grown tomatoes and cucumbers located in Willcox and Snowflake, Ariz., announced  a new snacking tomato variety, exclusive to EuroFresh Farms, heading to the market. Under the newly created label of ArtiSun Farms, Redi Bites are packaged in a greenhouse-inspired clamshell that allows consumers to rinse, eat and store these grape-sized tomatoes.

"We are thrilled to introduce Redi Bites and ArtiSun Farms to our faithful customers," said Mark Cassius, executive vice president of EuroFresh Farms.  "We spent more than a year creating the perfect container to package this distinctive, full-flavor snacking tomato for easy consumption. In addition, we feel the development of our new label, ArtiSun Farms, reflects our passion for the artistry behind growing the best-tasting produce possible, with the help of the bountiful Arizona sun."

The reviews from the test markets are positive, with retailers reporting their preference for the sweet taste of the tomato and the attractive yet functional packaging that easily stacks for display. With fewer than 100 calories per serving, Redi Bites will likely be favored as a healthy, on-the-go snack.

"This product is one of many that EuroFresh is considering for the produce-snacking category," said Cassius. "We believe the snacking category will represent a growing part of our product line in the next year as we strive to meet our consumer demands for convenient, flavorful and healthy snacking options."

For more information:
EuroFresh Farms
Tel: +001 520 384-4621
www.eurofresh.com