Ocean Spray has released a new online video clip with CEO Randy Papadellis in a bid to assure consumers of the health benefits cranberries can bring as part of a diet. The video has come about due to growing consumer concerns over the added sugar in products such as cranberry juice.
The new clip features the brand's famous comical cranberry grower duo in a bog speaking with Papadellis by telephone.
Viewers are also urged to sign an online petition at www.cranberryhealth.com
to say they recognize the health benefits of the fruit.
"Lately, there's been a lot of mixed messages about whether the cranberry has a place in a healthy diet," said Papadellis. "So we called on a few of our friends to help remind consumers that cranberry products, particularly cranberry juice, can be an important part of a balanced diet and healthy lifestyle."