Domex Superfresh Growers, a global leader in growing and marketing fresh apples, pears, cherries and apricots, announced the release of an insightful new cherry media trend analysis.
Using a proprietary data analysis tool, the marketing department at Domex Superfresh Growers was able to sort through the complex media landscape and collect conversations around Rainier and Dark Sweet cherry varieties. The analysis captured all of the Twitter, Facebook, main news, blog, video and forum conversations around cherries from May 1 to July 31.
The company is making the report available for free download on the trade section of the new Superfreshgrowers.com
Key insights from the report include:
. Dark Sweet conversations outpaced Rainier by 34%
. 48% of cherry communications occurred on Twitter and 32% on Facebook
. Communications for Rainier varieties surpassed Bings around July 11, National Rainier Cherry Day
. The majority of communications centered around recipes and celebratory consumption
"These analyses are part of our initiative to understand our consumers, how they communicate about our products and who is influencing the conversation. We are sharing this information with our customers and the supply chain so we can all stay in tune with what our consumers are thinking," said Howard Nager, vice president of marketing, Domex Superfresh Growers.