Fresh Alliance, a tomato, bell pepper and cucumber grower/shipper, announced plans to launch a new premium line of produce packed under the Red Wagon Farms brand. The Red Wagon Farms offering, available in late October, will include a full line of hothouse and field tomatoes, sweet bell peppers, and cucumbers.
The Red Wagon Farms brand focus is to consistently deliver a retail-ready box. Fresh Alliance offers direct delivery to customer or FOB pickup options at their distribution facilities in Nogales, Ariz., and McAllen, Texas.
The Red Wagon Farms brand tested well with consumers. Managing partner JC Myers said "Brand feedback is very positive. Consumers connect with the nostalgic image of the red wagon."
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