Cathy Burns, president of Produce Marketing Association (PMA), issued the following statement in response to the 2015 Dietary Guidelines Advisory Committee report, whose recommendations will be considered by the Department of Health and Human Services and the U.S. Department of Agriculture when they jointly issue the Dietary Guidelines for Americans, 2015 later this year.
“PMA commends the Dietary Guidelines Advisory Committee for their emphasis on fruit and vegetable consumption throughout the report. Key findings detailed in the report reinforce what we already know to be true; fruits and vegetables are integral parts to a healthy diet. Notably, the committee found that the consumption of fruits has remained low, but stable, for the U.S. population. Vegetable intake has declined, particularly among children and adolescents. Findings like this reinforce the need for marketing initiatives that make a connection to our healthy foods for young consumers – like the eat brighter!™ movement.
“I applaud the committee’s recognition of the efforts of food industry groups to maintain and promote food safety, including that of the Partnership for Food Safety Education and the consumer campaign, Fight BAC!.
“We thank the committee for their efforts and acknowledge their thoughtful recommendations for a healthful, nutritious diet. As part of our work in Issues Leadership – bringing our expertise and leadership to issues that affect members most – we’ll be submitting comments on behalf of the produce industry that support the commitment to fresh, affordable and nutritious options that are available to consumers of all demographics.”