Advanta Seeds, an international supplier of proprietary agricultural crop genetics, announced Brad Holzworth has joined the company as Director of Marketing – North America.

Holzworth comes to Advanta with more than 17 years of seed industry experience working at Syngenta. He served in a variety of leadership roles at Syngenta in the areas of supply chain, business development, strategy & marketing.

In his role with Advanta, Holzworth will be responsible for the development and implementation of strategic initiatives to drive sales of the Alta Seeds and Phoenix brands. He will oversee all North American communications for the company and direct its marketing campaigns.

“Brad has a strong combination of marketing expertise and leadership that will be invaluable to us as we work to continue building our brands,” says Steve Ligon, North American business director for Advanta. “We look forward to Brad putting his wealth of industry experience and insight to work for us.”

Holzworth holds a bachelor of business administration and management degree from the University of Nebraska-Lincoln and received an MBA from Arizona State’s Thunderbird School of Global Management.