“Unity is Different,” a video series produced by Unity College, won a Gold Award from a major advocate for colleges and universities. At a January event in Boston, The Council for Advancement and Support of Education District 1 bestowed a Gold Award on Unity College for a “Unity is Different” video series that illustrates the college’s mission to educate the next generation of environmental professionals.
The series of five videos — “Create,” “Discover,” “Educate,” “Experience,” and “Unity is Different” — introduces Unity College to a national and international audience and elicited emotional responses from viewers.
“We’re proud to tell the unique story of America’s environmental college using all the means at our disposal, including video,” said Unity College President Dr. Stephen Mulkey. “This award is gratifying for our staff, and we hope informative and persuasive for prospective students and parents regarding Unity’s unique value proposition in the world of higher education.”
The digital marketing team at Unity College created the initial concept, partnering with the creative studio Parisleaf of Gainesville, Fla. All the people filmed are Unity College faculty, students, alumni or part of the college community. The videos were shot during a four-day period in late spring 2014 ‑- a challenge because of unstable weather conditions.
Unity College won the award in District I, a regional chapter that bestows annual Excellence Awards for innovative work in special events, fundraising, stewardship, volunteer engagement, alumni relations, student alumni initiatives, advancement services, and communications.
Founded in 1974, CASE is a professional association serving educational institutions and the advancement professionals who work on their behalf in alumni relations, communications, development, marketing and allied areas. CASE District I represents schools in the Northeast U.S. and eastern Canada.