In all likelihood, you’re probably already on Facebook personally; more than 500 million users means the odds are pretty good. Some of you might even be using other social media platforms-forums, YouTube, Flickr, Twitter, Digg, StumbleUpon-in your personal life.

However, are you taking full advantage of these marketing avenues for your operation? I bet some of you do have a web presence outside of a website for your business, such as a Facebook public page or a company Twitter account.

If not, now is the time.

It’s essential to connect with customers and clients in the manner in which they’re most comfortable; connecting with peers is now also faster and easier than ever. The future of interaction will be dominated by social media sites. In the technology world, this has been the case for years-the rest of the world is catching up.

The power of these sites: easier interactivity on your time. Also, each platform offers different strengths for marketing and making connections. So, while it pays to jump right in, open accounts and create your presence, you should take a little while to see just how each place can serve your voice. Twitter is great for quick notices, news updates and open networking; Facebook broadens the scope of connectivity in a different way and offers more flexibility for discussion. Sites like Flickr (pictures) and YouTube (video) offer some social media features but, most importantly, provide broadcast channels for your message.

The other important thing to remember is that these sites are interconnected more each day. So, while the whole process can be initially overwhelming, finding a reasonable workflow and use case for each platform and making them work together is much easier.

For quite a while, we’ve had active presences on both Facebook ( and Twitter (, as well as a dedicated area on our reader forums at FarmingForumSite ( If you’re already on Facebook and Twitter, check out our sites and follow our updates there. We encourage you to visit FarmingForumSite and join the discussions there, where you can have much more expansive discussions with peers and professionals from around the world.

Bob M. Montgomery