February 2-4, Hershey, Pa.

About 1,800 fruit and vegetable growers and other industry persons from throughout the mid-Atlantic region and beyond will gather at the Hershey Lodge and Convention Center in Hershey, Pa., for the 2010 Mid-Atlantic Fruit and Vegetable Convention from February 2 to 4.

The Convention has been jointly sponsored by the State Horticultural Association of Pennsylvania, the Pennsylvania Vegetable Growers Association, the Maryland State Horticultural Society and the New Jersey State Horticultural Society for the past 32 years, making the 2010 Convention the 33rd meeting. The National Peach Council will meet at the Convention for their annual meeting as well. The Pennsylvania State University, University of Maryland and Rutgers University Cooperative Extensions all assist in organizing the three days of educational sessions.


Brian Nicholson, vice president of marketing and sales of Red Jacket Orchards, will be the keynote speaker for this year’s Convention. He will relate how his family’s business has taken advantage of today’s consumer interest in locally grown produce. He will also make another presentation in the afternoon marketing session. Nicholson returned to upstate New York in 2000 to head up marketing and sales for the family business, Red Jacket Orchards (RJO). He has recently added chief of operations to the responsibilities, and now oversees all aspects of the family business’ strategic and financial planning as well.

Trade show

The Great American Hall at the Hershey Lodge and Convention Center hosts the Trade Show, with over 140 exhibitors. Specialized horticultural equipment, farm market merchandise and packaging are all on display, along with information on the latest seed varieties, fruit varieties, pesticides and other supplies and services for the commercial grower. The trade show exhibits are open from 8 a.m. to 5 p.m. the first two days, February 2 and 3. On February 4, they open at 8 a.m. but close at 2 p.m.

Educational program

Many pesticide applicator update training credits are available to growers attending the sessions. The program covers nearly every aspect of fruit, vegetable, potato, strawberry, bramble, cut flower, greenhouse and wine grape production. Commercial growers should not pass up this terrific educational opportunity. Six or more concurrent educational sessions and workshops will be offered on all three days of the Convention.

Social events

On February 2, fruit and vegetable growers will be treated to a reception followed by the annual Fruit and Vegetable Growers Dinner. The Dinner will include awards and recognitions after a buffet dinner. On February 3, the Pennsylvania Apple Marketing Board and the Pennsylvania Vegetable Growers Association will each sponsor evening receptions for growers. The processing tomato growers with the highest yields for the 2009 season will be honored at the annual Tomato Awards Luncheon on February 4. Tickets are required for the Banquet ($35) and the Tomato Luncheon ($15).


Persons registered for either the fruit, vegetable or berry programs can attend all the sessions offered (fruit, vegetable, berry, and flower sessions) plus the trade show. Registration is required to attend both the trade show and educational sessions. Visit www.mafvc.org for registration details.

New sessions

The 2010 Convention will feature several new sessions. On Monday, February 1, the day before the Convention opens, the Young Grower Alliance, the State Horticultural Association and Penn State Cooperative Extension will present a special workshop, “Farm Transition—Bringing in the Next Generation,” featuring Dr. Ann Dugan from the University of Pittsburgh. There is a special $50 registration fee for this workshop.

The same day, the Pennsylvania Vegetable Growers Association will present a Basic Vegetable Production workshop. There is a $25 registration fee for this workshop, although persons registering for the main Convention will not have to pay the extra fee but will be required to preregister.

On Wednesday, February 3, a special session for Spanish speakers, entitled “Tecnicas de Produccion de Frutas y Hortalizas,” will be offered. It will cover some basic topics in fruit and vegetable production, all presented in Spanish. This session is available to any persons registered for the Convention.

Wednesday evening, the Pennsylvania Vegetable Growers Association will present a Vegetable Grafting workshop with Cary Rivard from North Carolina State University. There is a $20 fee for this workshop. There will also be a Cut Flower Design workshop at no cost.

The Fourth Annual Mid-Atlantic Apple Cider Contest will be held during the Convention. Entries from commercial orchards in Pennsylvania, Maryland, New Jersey, Virginia, West Virginia and Delaware will be accepted and judged on the opening day of the Convention. The results will be announced on the closing day of the Convention.

Visit these folks at the show!

Acadian Agritech
Adams County Nursery, Inc.
A.G. Grand
Agri-Services Agency
American Farm Publications, Inc.
Applied Agricultural Technologies LLC
Arctic Refrigeration of Batavia, Inc.
Arysta LifeScience Co.
AXA Advisors
BASF Corp.
Bayer CropScience
BDI Machinery Sales Co.
Belle Terre Irrigation LLC
Bernard C. Morrissey Insurance, Inc.
Biagro Western Sales, Inc.
Binkley & Hurst Bros., Inc.
BioSafe Systems
Bird Gard/JWB Marketing
Bluefire Direct, LLC
Bowsmith, Inc.
Burgess Baskets
Business Lease Consultants, Inc.
Business Resources, Inc.
C & O Nursery
CAS Pack Corp.
CBC America
Center for Schools & Communities
Certis USA
Chemtura Corp.
Clifton Seed Co.
Colrain Mountain Candle Works
Cooper’s Mill
Crop Production Services
CropCare Equipment by PaulB, LLC
CSI Chemical Corp.
Cumberland Valley Co-op
Dow AgroSciences
Doyle’s Thornless Blackberry, Inc.
Durand-Wayland, Inc.
Earl F. Kegerise, Inc.
Eckert AgriMarketing
Farmer’s Choice Foods
F.B. Pease Co.
The Fertrell Co.
Filtrexx International LLC
Flaiz Associates
Flamin’ Fury Peaches
G. Porter Associates, Inc.
Gardner Pie Co.
Gowan Co.
GreenStar Farm Markets
Growers Equipment Center, Inc.
Growers Labor Services
Growers Mineral Solutions
Harris Moran Seed Co.
Harris Seeds
Haygrove, Inc.
Hearts ‘N Tummies Cookbook Co.
Helena Chemical Co.
Hillside Cultivator Co. LLC
Hillside Orchard Farms
HW Produce Supply
IVA Mfg.
Jersey Asparagus Farms, Inc.
John Deere Water Technologies
J.S. Woodhouse Co., Inc.
King Orchards
Kirby Agri, Inc.
Koppert Biological Systems, Inc.

Kwik Lok Corp.
Liphatech, Inc.
Liquid Fence Co.

Macro Plastics, Inc.
Marrone Organic Innovations
Martins Produce Supplies
Mayerfeld Supply Co.
Miller Chemical and Fertilizer Corp.
Monte Package Co.
Natural Forces, LLC
Natural Industries
NE Seed Co.
Nichino America, Inc.
Nourse Farms, Inc.
O.A. Newton
O.C. Rice, Inc.
Oxbo International Corporation
Packaging Corporation of America
PDM Insurance Agency, Inc.
Pennsylvania Association for Sustainable Agriculture (PASA)
Pennsylvania Department of Agriculture
Pennsylvania Farm Bureau
Pennsylvania State University Agromedicine
Penns Creek Mfg.
Pepper Financial
Perdue AgriRecycle
Phil Brown Welding Corp.
Pliant Corp.
Plummer Supply, Inc.
Premier Containers (1983), Inc.
Purfresh, Inc.
Putnam Plastics
Restora-Life Minerals LLC
Robert Marvel Plastic Mulch
Rohrer Seeds
Rupp Seeds, Inc.
Saylor’s Farm Products
Schafers Liquid Fish Fertilizer
Schuster Farm, Inc.
Seeds of Change
Seedway LLC
Seminole Produce Distributing, Inc.
Siegers Seed Co.
Stark Bros.Nurseries
Stokes Seeds, Inc.
Stoller USA
Summit Tree Sales
SunUp Ag Products
Superb Horticulture/AgTec
Suttera LLC
Sydney Candle Co., LLC
Syngenta Seeds/ROGERS Brand
Tallman Family Farms LLC
Targit Sales
Tew Mfg. Corp.
Toro Micro Irrigation
Trece, Inc.
Treen Box & Pallet Corp.
TRICKL-EEZ Co./Zimmerman Irr.
United Phosphorus, Inc.
USDA – Farm Service Agency
USDA, National Ag. Statistics
U.S. Potato Board
Valent USA
Van Well Nursery
Victory Packaging
Willow Drive Nursery
Winfield Solutions, LLC