Fall Creek Farm & Nursery, a blueberry breeding and nursery stock company, has named Jeff Ford as its Latin American Sales Manager. In his new role at Fall Creek, Ford will play a pivotal management role in driving Fall Creek’s strategic plan and growth in two key segments: Mexico and South America.
Most recently, Ford was in sales and marketing with Inabata Foods in South America. Prior to working for Inabata Foods, Ford worked for a fresh cherry packer in Chile where he lived and worked for four years. In his new position, Ford will manage Fall Creek’s Latin American sales and grower support teams and work closely with Fall Creek’s Latin American partners and fruit growers.
“It offered the unique opportunity to work for a berry industry leader and serve global berry companies in a different capacity while relocating back to the U.S. where I can be closer to the rest of my family,” Ford said.