May 14-16, San Diego, Calif.

Photo courtesy of NDPetitt/

United has created Fresh Horizons for the produce industry – offering the must-attend destination for building sales and profitability with the excitement and innovation of fresh produce. Join thousands of food industry leaders for United’s innovative trade show format, customized for each segment of the produce industry. The outstanding combination of cutting-edge education, technical innovations, marketing expertise, networking opportunities and the exciting destination of San Diego make United Fresh 2013 the best strategic event for food industry leaders who are ready to grow and succeed. For more information, visit


Tuesday, May 14

  • All Day Volunteer Leadership Meetings
  • 7:30 a.m. – 6 Registration Open
  • 3 – 5 Cornell Produce Executive Development Alumni Program (invitation only)
  • 5 – 6 Wholesaler-Distributor Networking Reception (RSVP required)
  • 5 – 6 Welcome Aboard Reception (invitation only)
  • 5 – 6 Counselors Club Reception (invitation only)
  • 6:30 – 8:30 United Fresh Opening Party Aboard the USS Midway Aircraft Carrier

Wednesday, May 15

  • 8 a.m. – 6 Regitration Open
  • 8:30 – 10:30 Opening General Session Breakfast
  • 10:45 – 11:45 a.m. Expert Council Workshop Series
  • 10:45 – 11:45 Celebrating 350 California School Salad Bars
  • 12 – 5 p.m. Trade Show Open
  • 4 – 5 p.m. Trade Show Happy Hour
  • 5:30 – 6:30 Reception Honoring Women in Produce
  • 7:30 – 9:30 Leadership Alumni Reunion Dinner (invitation only)

Thursday, May 16

  • 7:30 a.m. – 5 Registration Open
  • 8 – 10 Market Segment Breakfasts & Super Sessions
  • 10:30 – 11:45 General Session
  • 12 – 5 Trade Show Open
  • 6 – 9 Chairman’s Reception & Produce Celebration Dinner

Friday, May 17

  • 8 a.m. – 5 p.m. Postshow Produce Marketing & Merchandising Conference

Expert Council Workshops

FSMA: The Food Safety Regulatory Revolution

The Food Safety Modernization Act is set to a have a profound impact on the produce industry, from farm to retail. FDA’s proposed regulations would demand revolutionary change across all sectors of the industry, sometimes losing sight of the real goal to ensure public health. In this session, we’ll review the proposed rules, their strengths and weaknesses, and how United’s response is designed to drive FDA to a recommitment to focus on the greatest needs and opportunities to prevent foodborne illness.

The Critical Need for Labor and Immigration Reform

No other industry in America is as dependent upon an immigrant workforce as the labor-intensive fruit and vegetable sector. With tightening borders, mandatory E-Verify and real shortages of workers across the country, the produce industry can no longer wait for a solution to the immigration crisis with unauthorized workers in the country today, and a workable guest worker program to meet future needs. Congress is finally addressing these issues seriously, but a final solution is not yet here. This session will focus on late-breaking information on Congressional negotiations and the industry’s efforts to finally resolve this critical economic policy issue.

New Transportation Regulations: Navigating Supply Chain Challenges and Costs

The new federal Hours of Service Rule and the California Air Resources Board (CARB) regulations will have profound consequences on the entire produce distribution chain. Extended wait periods, reduced productivity, load delays and fines are just some of the repercussions facing the industry. And CARB regulations don’t just affect California companies; any companies with product passing through the state will be hit. In this in-depth session, find out how to protect your shipments and minimize the impact on your company.