SipcamAdvan announced that it will become the exclusive marketer and seller of Rotam North America’s line of turf and ornamental products, effective March 2015.

Under the terms of the agreement, SipcamAdvan will be responsible for the Rotam products Lucid and Lada insecticides, Offset fungicide, and Rowrunner ATO and Rometsol herbicides for the professional products market. The agreement also includes future access to products in the Rotam development pipeline.

“SipcamAdvan is pleased with the partnership we’ve formed with Rotam, and we are confident that our alliance will bring value to our customers in the turf and ornamentals markets,” said Adam Burnhams, Joint Chief Operating Officer, SipcamAdvan. “Our exclusive relationship with Rotam complements our current product portfolio and will provide customers with a broader range of solutions to enhance the value we offer to the U.S. turf and ornamentals markets.”

Beginning March 1, both product portfolios will be available via SipcamAdvan’s customer service group and will be supported by a field staff made up of SipcamAdvan and Rotam professionals.