June 16-18, Greenville, S.C.

Formerly the Southeast Greenhouse Conference and Trade Show, the new SGC Presents Southeast Color Connection will be held June 16-18 at the Carolina First Center in Greenville, S.C. The event has been rebranded to better reflect opportunities available to both attendees and exhibitors and refocused to connect the industry face to face with great ideas and market insights, targeted educational sessions and knowledgeable industry suppliers.

Changes include a day-pattern shift to Wednesday through Friday; lunch for attendees on the trade show floor; exclusive trade show hours; a new garden center-focused program; an area on the trade show floor devoted exclusively to retail solutions; and more networking opportunities.

This year’s Southeast Color Connection is bringing 45 industry experts to you to share their knowledge. Speakers from California, Colorado, Florida, Georgia, Illinois, Maine, Maryland, Michigan, Mississippi, North Carolina, New York, New Hampshire, Ohio, Pennsylvania, South Carolina, Tennessee, Texas and Virginia will be sharing their insights and giving solutions you can take home and implement right away.

Each additional person you bring to the event that participates in the full three-day conference program will receive 20 percent off his or her registration fee.

For more information, visit www.southeastcolorconnection.org or call 614-487-1117.

Sponsoring State Associations

  • Alabama Nursery & Landscape Association
  • Florida Nursery, Growers & Landscape Association
  • Georgia Green Industry Association
  • North Carolina Commercial Flower Growers Association
  • South Carolina Greenhouse Growers Association
  • Tennessee Flower Growers Association
  • Virginia Flower Growers Association

Southeast Color Connection Pesticide Recertification Credits

Based on Ohio Department of Agriculture recommendations; other states may vary

Pesticide applicator continuing education credits have been requested from several states for the sessions listed below. Each state varies by sessions approved and credits issued. Visit www.southeastcolorconnection.org/pestrecert to see what sessions and credits your state has approved and the process involved in obtaining credits.

Wednesday
2:30 – 3:45 p.m.
Top Five Diseases: Recognize & Manage Them
4 – 5:15 p.m.
Top Five Pest: Recognize & Manage Them

Thursday
7:30 – 8:40 a.m.
What You MUST Know About the Worker Protection Standard
7:30 – 10 a.m.
Disease ID: Hands-On Workshop
8:45 – 10 a.m.
Plant Growth Regulators: New Products & Concepts
4 – 6:30 p.m.
Insect ID: Hands-On Workshop

Friday
7:30 – 9:30 a.m.
Using BCAs as the First Line of Defense in Managing Pest & Disease Problems

Registration Hours
Tuesday, June 15

12 – 4 p.m.
Wednesday, June 16
7 a.m. – 5 p.m.
Thursday, June 17
7 a.m. – 5 p.m.
Friday, June 18
7 a.m. – 4 p.m.

Trade Show Hours
Thursday, June 17

10 a.m. – 4 p.m.
Friday, June 18
10 a.m. – 3 p.m.

General Sessions

Wednesday, June 16
The Wednesday general session preregistration price is $70. The on-site registration price is $100.
7 a.m. – 5 p.m.
Registration Open
8:30 a.m., 1.5 hours
A New Look at Problem Crops Part 1

Jim Kennedy, Ball FloraPlant; Harvey Lang, Syngenta Flowers, Inc.; Stefan Reiner, Selecta First Class, Inc.; and Rick Schoellhorn, Proven Winners
10:15 a.m., 1.5 hours
A New Look at Problem Crops Part 2

Jim Kennedy, Ball FloraPlant; Harvey Lang, Syngenta Flowers, Inc.; Stefan Reiner, Selecta First Class, Inc.; and Rick Schoellhorn, Proven Winners.
1 p.m., 1.25 hours
Fall Crops – More Than Mums & Pansies
Paul Westervelt, Saunders Brothers, Inc.
1 p.m., 1.25 hours
Recognizing & Managing Plant Nutrition Issues
Jamie Gibson, Conrad Fafard, Inc.
2:30 p.m., 1.25 hours
I Saw It in the Catalog, But Will It Grow in the Southeast?
John Gaydos, Proven Winners
2:30 p.m., 1.25 hours
Top Five Diseases: Recognize & Manage Them
Roger Styer, Styer’s Horticultural Consulting
4 p.m., 1.25 hours
Top Five Pests: Recognize & Manage Them
Roger Styer, Styer’s Horticultural Consulting
4 p.m., 1.25 hours
Profitable Poinsettia Production
Jim Barrett, University of Florida; John Dole, North Carolina State University; and Roberto Lopez, Purdue University

Thursday, June 17
The Thursday general session preregistration price is $70. The on-site registration price is $100.
7 a.m. – 5 p.m.
Registration Open
7:30 a.m.
Go Ahead & Ask: Q&A With a Garden Center Consultant
Robert Hendrickson, The Garden Center Group
Maximizing Propagation of Unrooted Cuttings

John Dole, North Carolina State University; and Jim Faust, Clemson University
What You MUST Know About the Worker Protection Standard
Tammy Lark Lognion, Clemson University
8:45 a.m.
Outdoor Rooms

Rita Randolph, Randolph’s Greenhouses
The Evolving American Landscape: A Vision for the Future
Jeff Gibson, Ball Horticultural Co.
Plant Growth Regulators: New Products & Concepts
Jim Barrett, University of Florida; Joyce Latimer, Virginia Tech; and Brian Whipker, North Carolina State University
10 a.m. – 4 p.m.
Trade Show Open – Lunch Included for Attendees
3 p.m.
Awards & Keynote Presentation: The Joy of Dirt
Felder Rushing, FelderRushing.net
Awards: The Horticulture Initiative Award and the Doug Hull Service Award will be presented, and volunteers will be recognized.
4 p.m. Perennials: Does Anyone Come in and Ask What’s Old?
Allan Armitage, University of Georgia
Social Networking: What Tools & Techniques Will Work Best for Your Business?
Kathy Kelley, Penn State
5 p.m.
Essential Web & E-Mail Tools for Monitoring Your Business
Kathy Kelley, Penn State
Perennial Production: Challenges & Solutions
Kevin Harris, Virginia Tech; Holly Scoggins, Virginia Tech; and Paul Westervelt, Saunders Brothers, Inc.

Friday, June 18
The Friday general session preregistration price is $70. The on-site registration price is $100.
7 a.m. – 4 p.m.
Registration Open

7:30 a.m.
Marketing in the Current Flat-to-Declining Retail Marketplace

Charles Hall, Texas A&M University
Water: Present & Future Challenges
Chris Butts, Georgia Green Industry Association; and Paul Thomas, University of Georgia Using BCAs as the First Line of Defense in Managing Pest & Disease Problems
Dominique-Andre Demers, Biobest Biological Systems; and Chris Hayes, Bioworks, Inc.
8:45 a.m.
Are Brands Working – A Discussion
Allan Armitage, University of Georgia; Marshall Dirks, Proven Winners; Diane Hund, Ball Horticultural Co.; and Rita Randolph, Randolph’s Greenhouses
Water Quality Monitoring

Jamie Gibson, Conrad Fafard, Inc.; Connie Johnson, University of Florida; and Dustin Meador, University of Florida
10 a.m. – 3 p.m.
Trade Show Open – Lunch Included for Attendees

3 p.m.
What Irrigation System is Right for You?
Andrew Van Geest, Zwart Systems
Increase Your Profits Through Benchmark Analysis Part 1
Charles Hall, Texas A&M University; and Paul Thomas, University of Georgia
4 p.m.
Increase Your Profits Through Benchmark Analysis Part 2
Charles Hall, Texas A&M University; and Paul Thomas, University of Georgia
An Organic Fertilizer & Substrate Primer
Stephanie Burnett, University of Maine; and Neil Mattson, Cornell University

Keynote Presentation: Felder Rushing

Keynote speaker Felder Rushing is a 10th-generation American gardener. His homegrown renaissance gardening philosophy has captured the imagination of the American public through books, radio and television appearances and speaking engagements.

Felder’s presentation will focus on keys to tapping into your customer’s mindset, capturing their imagination and helping them to find a sense of accomplishment and fulfillment in their own gardening efforts.

Horticulture Initiative Award: Joyce Latimer

The 2010 Southeast Color Connection Horticulture Initiative Award will be presented to Joyce Griffin Latimer. This award recognizes an individual who has made significant contributions to the floriculture industry.

She grew up in northern Virginia and holds a bachelor’s degree in horticulture from Virginia Tech and master’s and doctorate degrees in horticulture at Purdue University.

Latimer joined the University of Georgia horticulture faculty in 1986, where she worked at the Georgia Experiment Station in Griffin, Ga., for 13 years. She was honored for her efforts when the educational classroom of the first public building on the site was named after her in 2008.

Latimer moved to an extension position at Virginia Tech in 1999 and is currently the Virginia Tech extension specialist for greenhouse crops. She is an active member of the Education Committee of the Southeast Color Connection (Southeast Greenhouse Conference), serves as the education-al advisor to the Virginia Flower Growers Association and served two terms on the OFA Grower Committee.

Workshops

Wednesday, June 16
8:30 a.m., 8.5 hours
Garden Center Business Development Workshop
Robert Hendrickson, The Garden Center Group; and Sid Raisch, Horticultural Advantage
Part 1: A Step-By-Step Approach to Result Marketing … The Only Kind That Matters
Part 2: If Looks Could Sell …
Part 3: All That You Believe About Making Money in the Garden Center Business May Be All Wrong
Part 4: How Will You Get Anywhere If No One Comes With You?
This workshop includes lunch.
The preregistration price is $150 for the first registrant from your company. Additional registrants are $100 each.
9 a.m., 3 hours
Irrigation Efficiency: Save Water, Fertilizer & Money Workshop
Stephanie Burnett, University of Maine; John Lea-Cox, University of Maryland; and Youbin Zheng, University of Guelph
The preregistration price is $75. The on-site registration price is $105.
1 p.m., 3 hours
A Guide to Sustainable Crop Production Workshop
Stephanie Burnett, University of Maine; Brian Krug, University of New Hampshire; Roberto Lopez, Purdue University; and Neil Mattson, Cornell University
The preregistration price is $75. The on-site registration price is $105.

Thursday June 17
7:30 a.m., 2.5 hours
Disease ID: Hands-On Workshop
Steve Jeffers, Clemson University; Margaret Williamson, Clemson University Plant Problem Clinic; and Alan Windham, University of Tennessee-Plant Science
The preregistration price is $95. The on-site registration price is $125.
4 p.m., 2.5 hours
Insect ID: Hands-On Workshop
Juang Horng Chong, Pee Dee Research & Education Center; Steven Frank, North Carolina State University; Ron Oetting, University of Georgia
The preregistration price is $95. The on-site registration price is $125.