When trying to sell any kind of product nowadays, you need to advertise it to reach potential customers. This is true for any type of merchandise, and agricultural ones are no different. People who manufacture these on their farms, especially small ones, don’t believe that marketing strategies are necessary. After all, they have loyal customers and manage to sell everything they produce.
But, what happens if you want to expand your business, manufacture more products, and increase your revenue? That’s right. You need new clients, and the only way to reach them is via advertising. In the following article, we will provide you with some simple tips that you can implement immediately and start developing your company.
1. Identify your target audience
First thing first, in order to be able to create the best marketing strategy, you have to think about the people who are most likely to make a purchase. Naturally, this will mostly depend on the items you sell, but there are certain questions you have to ask yourself. What is the average age of your clients? What is the price they can afford? Are they located in your area, or will you have to deliver the products?
If you sell different kinds of items, don’t forget that each of these might have a unique target audience. You will sell some of them locally, while others might be more interesting to people in large cities. In addition, if you already have some customers, think about how you would describe the best ones and create a strategy according to them. On the other hand, if you are just starting your business, you should conduct an investigation of your potential competitors and try to understand who their clients are.
2. Design a logo
Now that you have identified your potential customer, it is time to create a logo of your company, that is, farm. This is where you get to experience artistic freedom. You can go with something simple like the name of the farm, or on the other note, you can opt for some intricate design.
However, our advice is to consider what would attract your target clients. For example, the colorful design would appeal to younger people, while middle-aged individuals would probably prefer something simple. Take some time with this task. After all, you will not only use it for advertising your products, but you will also put it on labels on every item you sell.
3. Create labels
While on the subjects of labeling, we have to give you some tips on how to choose the best ones. First, you have to consider the packaging. Will you sell and deliver your merchandise in cardboard boxes, bags, or even jars? If your answer is all of the above, you will need a few types of labels, and you can learn more about them on labels123.net.
Furthermore, think about their design. Naturally, you have to include the logo of your farm, but will you go with blank labels, or do you want to decorate them a bit? Once again, this is a decision you have to make, and it is crucial to consider what will appeal to your customers.
4. Don’t forget about tagline
Why is the tagline significant? Well, if you write the right one, it will be a slogan that will separate you from your competitors, something that will allow you to stand out from the crowd. Due to its importance, you have to really think it through. You need something that is catchy, easily remembered, but at the same time, something that reflects your farm and business perfectly. You can look for inspiration on TV, newspaper ads, or the Internet. Start brainstorming and write all the ideas down until you come up with the perfect slogan. This is another item that you will include in the marketing campaign and even all your products’ labels.
5. Digital marketing
If your target audience isn’t in your close vicinity, i.e., area, you have to reach them somehow, and digital marketing is the way to go. Firstly, you have to launch a website. Today, every business has one of these, which means that you should do. It is the easiest way to reach a large number of customers and introduce them to your farm and all the merchandise you offer. If you are not tech-savvy, you can always hire a professional web designer to make one for you. Try to plan it out down to the last detail – its appearance, how many tabs you will need, write the text about your business, description of each product, and so on.
Next on, move to social media platforms. Nowadays, there is a vast number of these, and people of all ages use them, so all you have to do is figure out where your clients are. If you are targeting millennials, you will have more success on Instagram and TikTok, while older people usually use Facebook. The great thing is that these platforms offer ads that you can create and make sure your potential clients see them.
6. Be part of events
These days, having an online presence is not enough. People want to see the merchandise first-hand, they want to talk with you and ask you all the questions they have. Due to this reason, you have to attend all sorts of farm-related events. Get a booth and set it for local festivals, farm markets, seminars, and so on. Make sure to display all your products perfectly so that they would catch the eye of the attendees.
7. Have a budget
As you can assume, marketing strategies can cost a lot of money, and this is an investment you have to make. Because of this, you should create a budget and stick to it. Okay, you probably won’t be able to put in a lot of money at first, but as your business grows and you increase your profit, you will be. The important thing that you should always keep in mind is that advertisement is an essential part of every company. This means that you should continuously invest in it, follow the latest trends, and figure out how you can implement and benefit from them.