In today’s world, the words “natural” and “organic” are more popular than ever before in the business landscape. While consumers link these concepts to healthier products and less damaging business practices for our planet, entrepreneurs link them to increased sales and more profit.
All industries are now experiencing an increasing demand for natural and organic products because that is what consumers expect. The global organic farming market is no exception. In fact, it is one of the first industries to have changed its practices to organic ones and have embarked the journey of offering healthier products to their consumers. Read on to find out why the global organic farming market is on the rise.
The context of the rising demand for organic products
The demand for organic farming products is increasing majorly due to the health concerns of the consumers who have started to be more considerate about what they eat. In the last several years, consumers have witnessed a multitude of reveals regarding the toxic chemicals used by the farmers to grow their products. As medical specialists have warned the public about the health risks of the use of chemicals and pesticides in the farming processes, people have turned towards the increasing thought of being healthy.
Another strong reason which has impacted the choice of consuming organic food of the consumers stands in the rising awareness of environmental concerns. In the last several years, we have all been able to witness how our planet and its natural resources are impacted by our reckless actions. Climate change, lack of natural resources in some areas of the world, oceans filled with waste, and less high-quality air are only a few of the changes which are affecting our living conditions on planet Earth.
While every individual has their environmental impact, the biggest damage to our planet is produced by all industries from the business landscape. Corporate pollution is one of the most controversial subjects among environmentally-savvy consumers these days. Consumers have become aware of how the practices of businesses impact our planet from a high carbon footprint to improper waste management and the waste of our planet’s natural resources. As a result, the consumer’s mindset has transformed into an eco-minded one.
Eco-conscious consumer mindset
Recent studies on Millennial consumers’ mindset reveal that today’s customers are willing to pay more money for natural products produced by companies with green business practices. They expect businesses to provide them with products that aren’t harmful to their health or for the environment.
Moreover, sustainable marketing is now more popular than ever before among Millennial consumers because it influences their purchasing decisions by allowing them to feel good for buying natural and organic products that don’t affect our Mother Earth.
Consequently, since the farming industry used to have a bad reputation for its environmental impact, the need for a change was obvious to see in order to align with the new consumer mindset. The farming industry used to have a multitude of environmental impact on our planet, including water waste, soil degradation, deforestation, pollutants, and the damage brought on the biodiversity.
Compared with conventional farming, the organic farming industry has brought a multitude of environmental benefits including encouraging soil fauna and flora and improving soil formation by using organic liquid fertilizer instead of toxic chemicals and reducing non-renewable energy use. Its aim is to maximize the use of natural while minimizing chemical use. This is what the experts at mbpsolutions.com are advising.
The global organic farming industry has experienced rapid growth as organic food is more appealing to consumers for both health and ethical reasons. According to the World of Organic Agriculture, organic farming is practiced in 181 countries, and its sales have reached 97 billion US $ in 2017. As the trend for healthy and ethical choices is growing in popularity among consumers, it is expected for the global organic farming industry to continue to change the conventional farming practices for good.
Why should you eat organic?
While 45% of the adults from the United States believe that organic food is better than conventionally grown ones, a percentage of 51 believe that organic food is neither better nor worse than it. Also, the study revealed that younger consumers are more likely to perceive organic food as healthier than older consumers.
Despite the fact that many people are still not convinced with the benefits of producing, buying, and consuming organic, there is a multitude of reasons why the global market industry should continue the natural farming processes and why consumers should support it. Here are the reasons why you should buy and eat organic food instead of conventionally grown:
– Improved health – Organic farming uses fewer pesticides, chemicals, and pesticides to grow food compared with conventional agriculture. As a result, organically grown products contain fewer chemicals, which decreases the risk of the development of health conditions, such as certain types of cancer. Moreover, organic food products contain higher levels of nutrients, minerals, and antioxidants than conventional products, which result in healthier nutrition and improved health.
– Protect our planet – As mentioned before, organic farming procedures have a multitude of environmental benefits compared to conventional agriculture. One of the environmental benefits of it is the fact that it sequesters carbon in the soil, which can positively impact our climate. Moreover, it reduces pollution, conserves water, and increases soil fertility, which encourages fauna and flora.
– Biodiversity is able to flourish – Since organic farming procedures rely on organic fertilizers instead of toxic pesticides and insecticides to remove pests, the biodiversity is able to flourish. Agriculture practices without pesticides allow nearby animals and birds to live close to organic farms.
The success of the global organic farming market is certainly expected to continue to grow rapidly in the next several years. Consumers are more and more interested in having a healthy lifestyle, which also protects our planet. Thus, organic farming is the perfect combination to help them reach both of these goals.