What’s behind the crunch


There’s tremendous growth in the apple market, and consumers have more choices than ever before. Those choices are the result of years of consumer research, cutting-edge laboratory work and grower trials. “Meeting consumer expectations is an important aspect of a variety development program,” said Dr. Kate Evans, associate professor and pome fruit breeder at Washington … Read more

Sweet Corn is King at New York Farm Market

Fans of sweet corn flock to the Fall Creek Farm Market in Freeville, N.Y., as soon as the first early-season varieties are snapped off the stalks in nearby cornfields and brought to the large wooden building that has served as a farm market since 1985. Kim and Karin LaMotte, sisters and owner-operators in their early … Read more

Climbing Up the Orchard

Climbing Up the Orchard

Having the right ladder for the job provides a safe work environment for employees and improves efficiency. Oversized, heavy ladders take more time and effort to move, thus cutting down on productive working time. On the other hand, a ladder that is too small forces workers to reach farther to pick the fruit or make … Read more

Connecting Directly with Consumers

Reaching out in the real world and online Whether enticing customers to visit your farm, shop at your farm market or look for your label at the grocery store, farms of all sizes are finding that forging a direct connection with consumers is a must in today’s marketplace. Branding your farm and its products is … Read more